---
title: "Bachelor of Commerce in Strategic Communication Degree"
id: "21902"
type: "page"
slug: "bcom-strategic-communication-degree"
published_at: "2024-01-23T08:00:40+00:00"
modified_at: "2026-03-29T19:28:48+00:00"
url: "https://uat.boston.ac.za/higher-education/bcom-strategic-communication-degree/"
markdown_url: "https://uat.boston.ac.za/higher-education/bcom-strategic-communication-degree.md"
excerpt: "Bachelor of Commerce in Strategic Communication Degree Study the Bachelor of Commerce in Strategic Communication degree and master the art"
---

Advertising, Communication & Public Relations

# Bachelor of Commerce in Strategic Communication Degree

Study the Bachelor of Commerce in Strategic Communication degree and master the art of effective public relations, digital strategy, and stakeholder engagement. This accredited BCom prepares you for careers in PR, media, and communication leadership.

Discover the power of effective communication! This degree equips you with the skills to craft compelling narratives, build impactful campaigns, and drive brand success in a competitive world.

Learn the art of media management, digital communication, and audience engagement while mastering the strategies that connect businesses with their goals.

**BCom (Strategic Communication)**

| Time to Complete: | 3 years (minimum); 9 years (maximum) |
| --- | --- |
| Study Options: | Full-time or Part-time |
| Credits: | 378 |
| NQF Level: | 7 |
| SAQA ID: | 122863 |

[APPLY/ENQUIRE NOW!](/apply/)

[APPLY/ENQUIRE NOW!](/apply/)

## Entry Requirements

National Senior Certificate (NSC), with English passed and with endorsement for admission  
to Bachelor’s study; or National Certificate (Vocational) (NC(V)), with English passed and with  
endorsement for admission to Bachelor’s studies; or prior to 2009, Senior Certificate with  
English as one of the modules passed.

A number of post school qualifications may be used for admission and/or advanced  
placement into the degree programme with due regard for the 50% credit transfer rule and  
guidelines of progression and articulation. For example, a Higher Certificate, NQF (HEQSF)  
Level 5, minimum Credits 120; or a Diploma, NQF (HEQSF/OQSF) Level 6, minimum Credits 240  
or 360, subject to Matriculation Board endorsement, see Quick Facts.

This programme is offered by Boston City Campus in the distance mode of education with support provided at Learner Support Centres. Apply to register at any Boston City Campus Learner Support Centre nationwide.

All modules are compulsory and must be passed.

Graduates will be able to pursue opportunities* in the commercial world of work including:

- Corporate Communications
- Junior/Specialist
- Marketing and Brand Assistant
- Advertising and Promotions Assistant
- Digital Marketing and Social Media Junior/Manager
- Public Relations Assistant/Manager
- Communications Junior Consultant
- Entrepreneur or Business Owner
- Event Manager or Coordinator

 *Certain occupational objectives are provided for in foundational form and may require further specialisation or experience.

[https://uat.boston.ac.za/brochures/fact-sheets/higher-certificates/strategic-communications](https://uat.boston.ac.za/brochures/fact-sheets/higher-certificates/strategic-communications)

[Download Factsheet](https://uat.boston.ac.za/brochures/fact-sheets/higher-certificates/strategic-communications)

[https://uat.boston.ac.za/brochures/prospectus/2025/](https://uat.boston.ac.za/brochures/prospectus/2025/)

[Download Prospectus](https://uat.boston.ac.za/brochures/prospectus/2025/)

**Did you know that Boston does not work on a points system**

Although your subjects may be considered, Boston does not use a point system for entry.  
Your endorsement says it all.

## Year 1 Modules

| Semester A | Semester B |
| --- | --- |
| Computer LiteracyAcademic LiteracyBusiness Management 1Strategic Communication 1: Introduction to Communication | Computer Literacy AdvancedMarketing Management 1Commercial Law 1English Foundations for Communication StudentsAccounting Principles |

## Year 2 Modules

| Semester A | Semester B |
| --- | --- |
| Business Management 2Strategic Communication 2A: Principles and Practices of Strategic CommunicationEconomics 1Business Ethics | Strategic Communication 2B: Business CommunicationStrategic Communication 2C: Integrated Marketing CommunicationPublic Relations and Digital MediaFinancial Accounting 1 |

## Year 3 Modules

| Semester A | Semester B |
| --- | --- |
| Business Management 3 Strategic Communication 3A: Brand Management Financial Management Research Methods | Strategic Communication 3B: Media and Communication in Society Project Management Strategic Communication 3C: Strategic Communication Strategy Public Discourse Law |

 All modules are compulsory and must be passed.

## Assessment Strategies

Various Assessment Strategies (ASC, AS1 to AS8) are used throughout the modules in the programme. For example, AS4 is predominately applied in this programme and consists of Formative Assessment (FA1 and FA2), also known as assignments or tests, which count forty percent (40 %) – twenty percent (20 %) each – towards the overall mark. Summative Assessments in the form of a final exam or capstone project (SA1), count fifty percent (50%), and a research or reflective essay (SA2) count ten percent (10 %) towards the overall mark.

No supplementary assessment is provided for FA1 and FA2. A maximum of one (1) additional supplementary assessment opportunity is provided for SA1 and SA2 respectively, which will be charged for. An overall mark of fifty percent (50%) is required to pass a module. Please consult the Fact Sheet and Student Rulebook for additional, detailed programme information.

## Outcomes

On completion of the programme graduates will have the necessary knowledge and practical skills required to:

- Demonstrate an understanding of and the ability to utilise and apply information technology systems and platforms in the strategic communication context.
- Demonstrate competence in the ability to compile, analyse, structure and present material in a logical and coherent manner.
- Demonstrate understanding of the theoretical principles, theories, functions, and strategies underlying the business environment in a local and global context.
- Demonstrate knowledge and understanding of the fundamental principles of economics, accounting, and financial management in the business context.
- Demonstrate knowledge and applied understanding of ethics and the laws governing strategic communication.
- Demonstrate integrated knowledge and applied understanding of the principles, theories, and practices underlying strategic communication.
- Demonstrate detailed knowledge and applied understanding of the principles, theories, and practices of marketing for strategic communication.
- Demonstrate applied understanding of the principles, theories, and methodologies of research for strategic communication.

## Programme Category

Boston Undergraduate Programme